There is a unique spectacle at the Hotel Sari Pacific, Jakarta. Several times to go there,I always see there is a large motorcycle parked in front of the hotel entranceit. Why unique? Limousin usually just parked in front of the door of a hotel.Motorcycles on display at the Sari Pacific was white and looked verywell-maintained. It was not just me who is interested. Many other gueststook time to check the condition of the bike. In general, theyamazed at the motorcycle that uses a number of Bogor police.
Brand? Especially if it was not Harley Davidson. This motorcycleOther than the others. Since childhood I've heard of Harley Davidson.Once people are more often called Ha-De premises. First, only the police who usemotorcycle. Then we almost forget about it. Since the Japanese motorcyclerule the world, Harley seemed lost in the competition. Now Harley rose again.
First, Harley Davidson, like other American companies, tooarrogant, static, lazy. Arrogant because it was popular. Static because they believe in thelast. Lazy because the American domestic market itself was very large. When Japanbegan landing in America with a small motorcycle, an American again "furious"of Harley Davidson riders style. Understandably, a lot of riding a bicyclelarge motorcycle brand Harley Davidson, Triumph, BSA, or most of the BMWthug who likes to make trouble. Because of that perception of the rider's profilemotorcycle is a big man, long-haired, full body tattoos, andalways wearing a leather jacket.
Honda tried to change the perception of motorcycles. "Only the nicestpeople on Honda. "The sentence was included in the ad that displays imagesthose "polite" was driving a Honda duck. Honda campaign was similarbut not equal to what VW did with the slogan Think Small. Thanks tocampaign was also VW frog, odd shaped, it can sneak up and succeed inAmong large American cars of the famous wasteful of fuel.
Honda's success attracted the sympathy of Americans lead the marketmotorcycles rose again. The rapid growth that immediately followed the brandsothers, such as Yamaha, Suzuki, and Kawasaki. At first Harley Davidson
looking at one eye on the players "small". Then sosurprised, when the marketers of the country rising sun began to go into the market"Large". Quite know how to satisfy the tastes of Americans, Japanese and thenattack the market "large".
The Americans, who already believe in the reliability of small motorcyclesJapan, let alone had a positive impression on the rider, welcomed thearrival of a big motor of the country's cherry. Better products, cheaper prices.All brands from Europe were driven out, and Harley fell bankrupt. Fortunately therea group of Harley executives who will not give up. They look forfinancial support from the outside and took over leadership of the company.
Harley slowly revived by having a veryintimate with its customers. First they ignored. Now they are invitedgathered at the Harley Owners Group. Through a program with owners, executivesHarley continues to perform interactions. Not just mendengan of them, but alsoeducate them. Tells how to use the Harley soachieve maximum satisfaction.
Teaching and learning relationship between producers and consumers directlyHarley made is what ultimately is hard to duplicate Japanese companies in America.And finally managed to rise again because Harley is perceived as a bicyclemotor that has the American spirit. More dai, Harley also finished simbolorang who wantfreedom, bernaluri sharp, and dare to take risks with the full calculation.Therefore, Harley always use the eagle as a bird that is always highlightedon all products accessories. Technologically, Harley Davidson mediocre,nothing special. But they made it out of the crowd so thatpeople finally think Harley Davidson motorcycle was not unusual.
Successful in America, Harley counterattack to Japan and countriesAnother, trmasuk Indonesia. Everywhere boutique founded Harley Davidson, whichsell products accessories for fans of the weight. In Sari Pacific, Harleythat one is always parked next to Mercy. But people are more interested in the Harley.After I checked, it turns out it belonged to a Dutch Harley, who alwaysstay at Sari Pacific when it comes to Jakarta. If the Dutch were not beingin Jakarta, the bike is usually stored in a warehouse the hotel. If I were to beSari Pacific manager, I will continue to borrow and display it at the entrance of Harleyas one of the attractions the hotel.
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