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Senin, 05 Desember 2011

GLOBAL COMPETITION

Senin, 05 Desember 2011
  

       Position, as stated on his card, is vice chairman.
That Michio Torii, 72 CE, a member of the founding family Suntory Limited, a companyJapan's leading liquor. Monday two weeks ago, at a banquetnight in Tashee Resort, Taipei, old man likes to play golf uyang is seen beaming.You see, like the announcement of the evening, beginning April 1996, the position of Chairman of Asia PacificMarketing Federation (APMF), which has been held for five years, willheld by representatives from Australia. In short, regardless of the Torii such heavy loads.


  
Since APMF was established in Tokyo, in 1991, Torii very active raisingunity among the marketing association in the Asia Pacific region. Currently a member ofAPMF has reached 15 countries. Indonesia was represented in the APMF Association (IMA).In pertemuandewan APMF director in Taipei, I was present along with Chairman of the IMAVishnu Tri Oka. APMF container is quite attractive in my eyes because of the parallels withAPEC, as a framework of cooperation superstructure, which is being sought sothe free market before 2020. And marketing should always go along withgrowing realization of a free market.


  
At this time almost all countries of the world leaders are already aware thatwho does not want to join the global free market will automatically be left behindalone. So the deal after an agreement was reached to continue to reducetrade barriers across countries. Along with the things that appear tooregionalization process, such as the European Union and North American Trade Pact.APEC long ago had proclaimed himself to not be a blockclosed economy, but rather a mutual agreement to spuracceleration of economic opening in the countries of Asia Pacific.


  
I am sure, with the more active the World Trade Organization (WTO), whichencourage the growth of global trade, will be able to break through the blocksekonoi are closed. The European Union and the Treaty of Commerce of North America (NAFTA)it will continue to expand their coverage area. European Union, for example, willimmediately involve the countries of Western Europe and Eastern Europe. While NAFTAexpected to be extended to South America.

  
I think, ultimately there is no other way, unless all countries shouldmebuka yourself if you want to reach the culminating point of efficiency, productivity, and quality, likethe problems of production, marketing and financing. In line with the increasingopening of a state to find a buyer anywhere, consumers also will seeksource from anywhere.


  
If it were so, the marketing will change roles. Marketing is notwill just be one of the functions in addition to other functions, but alsowill be a concept of business strategy necessary to winglobal competition. Competition will not only be a matter of marketing, butmust be the soul of all people, and strategic decisions must be a leadertop of a company.


  
So Torii, one seorrang top leaders in the company Suntory,feel the need to be Chairman of the Japan Marketing Association (JMA), and then also inAPMF. At a meeting in Taipei APMF, I also met with Hi-Hyung Cho,Snagyong one of the top leadership, the leading company in South Korea.Cho attended the meeting with a capacity as Chairman of the Korea MarketingAssociatiom (KMA).


  
This proves, in Japan and South Korea, the marketing has been consideredaffairs of the "top". While Australia, Singapua, the Philippines, and even Sri Lanka, ISee already have a national marketing organization that is solid enough to improveprofessional marketers in their respective countries. In Singapore, for example, already existstraegi national marketing competition, held on a regular basis. InAustralia, it is even done for several categories at once. Believe it ornot, in the Philippines, there is a decision to hold a weekend Predidenmarketing at week terkhir July each year. At that time disellenggarakanvarious activities are serantak to improve understanding of marketing inthe wider community. Institute of Marketing Sri Langa even help the governmentimplement social marketing programs succeed by contributing familyplans. What about Indonesia?

  
While the national leadership is eager to deregulation measures,while also acting in the WTO, Indonesia marketers must rise to keepkompetisisi increase in the country, and spicy in the network APMF, the WorldMarketing Association, and the European Marketing Confederation. This alertnessshould be improved to face global competition.

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